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Showing posts from September, 2023

What to do when you work in a toxic environment?

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You've articulated a common experience that many people face in their work lives. Feeling a bit of reluctance or Monday blues is normal from time to time, but when that feeling becomes a constant dread, it's a significant concern. Toxic work environments can indeed have detrimental effects on both individuals and the organization as a whole. What is a toxic environment? Take a moment to imagine your workplace. Think about your well-being and work-life balance and how a typical workday impacts it. When you go to work, is it a healthy workplace? Do you feel comfortable and at ease? If your work puts you in a fight or flight type of mindset or leaves you feeling down about yourself, you could be in a toxic work environment. Workplace toxicity damages your self-esteem and sense of confidence. It makes you feel disrespected, judged, and downright sad. It can also cause high levels of stress and interfere with your self-care. You definitely won’t be doing your best work there. A t

Everything you Need to Know about Email Marketing

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Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. It is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted. What is email marketing? Email Marketing is a type of direct digital marketing method that uses emails to engage with a business’s audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales. Email marketing can play a pivotal role in a company’s marketing strategy, helping it build customer relationships and keep customers engaged in between purchases. As an email marketer, you are a guest in your customer’s inbox; this allows you to communicate with them on a more personal level. Advantages of email marketing There are many reasons why email marketing i

What is digital marketing? Everything you need to know

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Digital Marketing is the practice of promoting products or services with the help of digital devices and technology. In simple words, d igital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online marketing activities and strategies aimed at reaching and engaging potential customers through various digital mediums. Here's an overview of what you need to know about digital marketing: Online Presence: Having a strong online presence is fundamental in digital marketing. This includes a website, social media profiles, and other digital assets where potential customers can find information about your business. Content Marketing: Content is at the core of digital marketing. This involves creating and sharing valuable, relevant, and consistent content to attract and engage your target audience. Content can take various forms, including blog posts, vid